Surveys remain one of the most powerful tools for collecting customer feedback, uncovering product insights, and driving smarter business decisions. With so many survey apps on the market – from lightweight form builders to sophisticated enterprise solutions – it’s easy to feel overwhelmed by the choices. That’s why we’ve curated a list of the 15 best survey apps for 2025, each selected for its unique strengths, standout features, and real-world use cases.
Whether you’re gathering user feedback, running employee engagement surveys, or conducting in-depth market research, the right survey app can streamline the process and deliver better results. In this guide, we break down top-rated tools for every budget and need—helping you find the perfect fit to collect actionable insights.
What is a survey app?
A survey app is a digital tool that allows businesses and organizations to easily create, distribute, and analyze surveys online. These tools are designed to streamline the process of collecting structured feedback from customers, employees, or research participants. Whether you’re measuring Net Promoter Score (NPS), gathering product feedback, or conducting employee engagement surveys, survey apps provide real-time data collection, customizable templates, and intuitive reporting features. They are essential for teams looking to make data-driven decisions based on actionable insights.
Why use a survey app?
Using a survey app helps businesses automate feedback collection, improve response rates, and integrate insights directly into existing workflows. With tools tailored to different needs—ranging from simple free survey creators to enterprise-grade feedback platforms—teams can choose the solution that fits their goals and budget. Most modern survey apps also offer integrations with tools like CRM systems, analytics platforms, and help desks, making it easier to close the loop on feedback. In this guide we have listed the best options for you. Enjoy our overview!
Index of the 15 Best Survey Apps for 2025
- 1. Mopinion – Survey app for feedback on digital channels
- 2. SurveyMonkey – Survey app for customisation needs
- 3. Typeform – Survey app for interactive, conversational surveys
- 4. Google Forms – Survey app for quick, no-cost surveys
- 5. Zoho Survey – Survey app for teams using Zoho CRM
- 6. SurveyPlanet – Survey app for unlimited surveys on a budget
- 7. JotForm – Survey app for complex forms and payment integration
- 8. Alchemer – Survey app for data-heavy surveys and researchers
- 9. Qualtrics – Survey app for enterprise-level CX management
- 10. Microsoft Forms – Survey app for Microsoft 365 users
- 11. Formstack – Survey app for secure and compliant surveys
- 12. QuestionPro – Survey app offline surveys
- 13. SoGoSurvey – Survey app for secure and anonymous surveys
- 14. Survs – Survey app for small teams and fast deployment
- 15. SurveySparrow – Survey app for conversational, chat-style surveys
1. Mopinion – Best survey app for feedback on digital channels
Source: Mopinion
Unlike traditional survey tools that focus on email or static links, Mopinion specialises in collecting feedback across dynamic digital channels such as websites and mobile apps.
Whether it’s gathering real-time insights from your website visitors, app users, or digital product interfaces, Mopinion enables you to trigger the right surveys at the right moments.
With advanced targeting, in-app feedback, form logic, AI-powered feedback summarisation, and intuitive dashboards, it’s the go-to survey app for digital-first companies that prioritise user experience.
- Key features: Web, in-app, and mobile feedback collection; advanced targeting and custom triggers; real-time dashboards, AI-powered summarisation and sentiment analysis; integrations with Google Analytics, Jira, Slack, and more
- Pros: Robust for digital channels, highly customisable, great for CRO, Product and UX teams
- Cons: Primarily focused on digital channels
- Pricing: Custom plans based on business needs
- Website: www.mopinion.com
2. SurveyMonkey – Best for enterprise-grade survey customisation
Source: SurveyMonkey
SurveyMonkey is one of the most recognisable names in the survey world, and for good reason. It offers a wide range of question types, advanced logic options, and professional templates, making it ideal for teams that want to build custom surveys at scale. Its intuitive interface and robust analytics capabilities also make it a great choice for larger organisations that need detailed insights from customer or employee feedback.
- Key features: Extensive template library, branching logic, team collaboration tools
- Pros: Easy to use, highly scalable, powerful integrations
- Cons: More advanced features locked behind higher-tier plans
- Pricing: Free plan available; paid plans start at $25/month
- Website: www.surveymonkey.com
3. Typeform – Best for interactive, conversational surveys
Source: Typeform
If you’re looking to boost engagement with a sleek and interactive survey design, Typeform is a go-to option. Known for its one-question-at-a-time format, Typeform turns surveys into conversations, which often results in higher completion rates. It’s especially useful for marketers and designers who care about brand aesthetics and UX. The platform also offers smooth integrations with tools like Slack, HubSpot, and Zapier.
- Key features: Conditional logic, question branching, customisable templates
- Pros: Beautiful, mobile-friendly design; easy to embed
- Cons: Limited features on the free plan; higher tiers can get pricey
- Pricing: Free plan available; paid plans start at $29/month
- Website: www.typeform.com
4. Google Forms – Best for quick, no-cost surveys
Source: Google
Google Forms is a no-frills, user-friendly tool that makes survey creation fast and easy. Perfect for educators, startups, and anyone working within the Google Workspace, it’s ideal when you need a simple form to collect basic feedback or poll responses. While it lacks advanced branching or analytics, its seamless integration with Google Sheets is a big plus for straightforward data analysis.
- Key features: Real-time response tracking, basic logic, Google Sheets integration
- Pros: Completely free, very easy to use, auto-generated charts
- Cons: Limited customisation and logic options
- Pricing: Free
- Website: www.google.com
5. Zoho Survey – Best for teams using Zoho CRM
Source: Zoho
Zoho Survey is part of the broader Zoho suite, making it a convenient pick for users already invested in the platform. It offers over 25 question types, multilingual support, and robust reporting. It’s particularly useful for small and mid-sized businesses looking for an affordable, integrated survey tool.
- Key features: Skip logic, customizable themes, email distribution
- Pros: Cost-effective, good integration with Zoho CRM and tools
- Cons: UI can feel outdated
- Pricing: Free plan available; paid plans start at $25/month
- Website: www.zoho.com
6. SurveyPlanet – Best for unlimited surveys on a budget
Source: SurveyPlanet
SurveyPlanet is a budget-friendly tool that offers unlimited surveys and responses, even on its free plan. With a clean interface and ready-to-use templates, it’s ideal for nonprofits, educators, and freelancers who need basic survey features without the price tag.
- Key features: Multilingual support, pre-written questions, themes
- Pros: Extremely generous free plan
- Cons: Limited data exports on free tier
- Pricing: Free; Pro plan starts at $20/month
- Website: www.surveyplanet.com
7. JotForm – Best for complex forms and payment integration
Source: JotForm
JotForm is a powerful form builder that goes beyond surveys, offering features like e-signatures and payment integrations. With hundreds of templates and widgets, it’s perfect for businesses needing rich forms and extensive integrations with CRMs, email tools, or payment gateways.
- Key features: Drag-and-drop builder, conditional logic, widgets
- Pros: Highly customisable, excellent mobile responsiveness
- Cons: Learning curve for advanced users
- Pricing: Free plan; paid plans from $34/month
- Website: www.jotform.com
8. Alchemer – Best for data-heavy surveys and researchers
Source: Alchemer
Formerly known as SurveyGizmo, Alchemer is a feature-rich platform made for researchers, consultants, and enterprise teams. It allows custom scripting, complex logic, and advanced reporting—perfect for those needing granular control over survey design and data workflows.
- Key features: API access, scripting, workflow automation, mobile SDKs
- Pros: Very powerful for power users
- Cons: Higher learning curve, expensive
- Pricing: Plans start at $55/month
- Website: www.alchemer.com
9. Qualtrics – Suited for enterprise-level CX management
Source: Qualtrics
Qualtrics is often positioned as a leading option among enterprise survey tools, though it may not suit every organization’s needs or budget. Used by major universities and Fortune 500 companies, it combines survey design with analytics, automation, and AI-driven insights- great for experience management at scale.
- Key features: Advanced data segmentation, Multi-channel data collection, dashboards, research panels
- Pros: Enterprise feature set
- Cons: High pricing and complexity
- Pricing: Custom pricing on request
- Website: www.qualtrics.com
10. Microsoft Forms – Best for Microsoft 365 users
Source: Microsoft
If your organisation already uses Microsoft 365, Microsoft Forms is a natural choice for simple surveys and quizzes. It integrates effortlessly with Excel and Teams, allowing quick response collection and analysis for internal feedback or event planning.
- Key features: Auto-chart generation, Excel export, Teams integration
- Pros: Included with Microsoft accounts, minimal setup
- Cons: Basic in functionality
- Pricing: Included with Microsoft 365
- Website: www.microsoft.com
11. Formstack – Best for secure and compliant surveys
Source: Formstack
Formstack is a flexible tool known for its secure data collection, especially in healthcare, education, and government sectors. It includes workflow automation and HIPAA compliance, making it ideal for regulated industries.
- Key features: E-signatures, logic-based workflows, data routing
- Pros: Strong security, great integrations
- Cons: Higher pricing
- Pricing: Pricing: Starts at $50/month
- Website: www.formstack.com
12. QuestionPro – Best for robust analytics and offline surveys
Source: QuestionPro
QuestionPro offers a professional-grade survey platform equipped with robust analytics, white labeling, and offline data collection capabilities. It’s tailored for researchers, academic institutions, and enterprises that demand advanced data analysis tools and customizable, branded survey experiences. With support for complex survey logic, multilingual surveys, and seamless integrations with external systems, QuestionPro is particularly well-suited for organizations conducting large-scale research or requiring precise respondent segmentation and reporting.
- Key features: Offline mode, panel management, detailed reporting
- Pros: Strong analytics and export options
- Cons: Less intuitive than competitors
- Pricing: Custom pricing
- Website: www.questionpro.com
13. SoGoSurvey – Best for secure and anonymous surveys
Source: SoGoSurvey
SoGoSurvey specializes in privacy-conscious feedback collection, offering tools that prioritize data security, encryption, and respondent anonymity. It’s a popular choice among HR departments, compliance teams, and organizations operating in highly regulated industries where ethical data handling and confidentiality are critical. With features like anonymous surveys, secure data storage, and detailed permission controls, SoGoSurvey enables teams to gather honest, actionable feedback while maintaining strict adherence to privacy standards and compliance frameworks.
- Key features: Encrypted data, anonymous links, smart branching
- Pros: GDPR-ready, responsive support
- Cons: Interface could be more modern
- Pricing: Free plan; paid plans start at $25/month
- Website: www.sogosurvey.com
14. Survs – Best for small teams and fast deployment
Source: Survs
Survs is a lightweight, collaborative survey tool designed for teams that need a quick, intuitive way to gather feedback without the complexity of enterprise-level platforms. While it doesn’t offer an extensive range of advanced features, Survs excels in usability and speed, making it ideal for smaller teams or projects with tight deadlines. Its straightforward interface, real-time collaboration features, and ease of deployment allow users to launch surveys in minutes, making it a go-to option for fast, effective data collection with minimal overhead.
- Key features: Collaborative editing, real-time reporting, simple UI
- Pros: Intuitive design, fast setup
- Cons: Fewer customisation options
- Pricing: Starts at $19/month
- Website: www.survs.com
15. SurveySparrow – Best for conversational, chat-style surveys
Source: SurveySparrow
SurveySparrow brings a conversational twist to traditional surveys with its chat-like interface. Instead of overwhelming users with a long list of questions, it engages them in a more natural, interactive way—ideal for boosting completion rates and gathering more authentic feedback. With options for recurring surveys, offline data collection, and even NPS tracking, SurveySparrow is a versatile choice for teams that prioritise user experience.
- Key features: Conversational UI, recurring surveys, offline mode, integrations with Slack, Salesforce, and HubSpot
- Pros: Highly engaging UX, strong analytics, easy automation
- Cons: Design customisation could be deeper
- Pricing: Free trial available; paid plans start at $19/month
- Website: www.surveysparrow.com
Choosing the best survey app for your business
And there you have it—our roundup of the best survey apps for 2025. We hope this guide has helped you zero in on the right survey tool for your needs, whether you’re looking to boost engagement with conversational surveys, gather deep product insights, or streamline your customer feedback process across digital channels.
Remember: gathering feedback is just the beginning. To truly make an impact, it’s crucial to manage the entire feedback loop. From collection to analysis to action. That’s where tools like Mopinion really shine. As a leading digital feedback solution, Mopinion empowers teams to collect targeted feedback on websites and apps, uncover insights through intuitive dashboards, and take real-time action with smart alerts and integrations.
So whether you’re optimizing UX, enhancing customer journeys, or just getting closer to your customers: make sure your survey app isn’t just a form, but a full-circle feedback engine.
Ready to see Mopinion in action?
Want to learn more about Mopinion’s all-in-1 user feedback platform? Don’t be shy and take our software for a spin! Do you prefer it a bit more personal? Just book a demo. One of our feedback pro’s will guide you through the software and answer any questions you may have.